Strengthening Health & Nutrition Communications Across the Globe

São Paolo, BRAZIL – 21 October 2016-  Eat Well Global, Inc. and Brazil’s Equilbrium announce the launch of a new strategic worldwide alliance specializing in health and nutrition communications today at the 6th Annual Building Healthier Brands Summit in São Paolo.

A global network of top health and nutrition communications agencies and collaborators, the Global Alliance for Health & Nutrition Communications (G4HNC) is committed to building fresh and meaningful strategies for diverse stakeholders in the health, nutrition & food space from multinational food manufacturers and ingredient companies to start-ups and global health organizations. Covering every detail from innovation to communication, GA4HNC offers a local point of view with a global context. The combined insight and experience of Equilibrium and Eat Well Global offers a deep understanding of the health, lifestyle and nutrition environment with proven expertise in nutrition communications. Run by Cynthia Antonaccio and Samantha De Masedo Basso, São Paolo-based Equilibrium is a 15-year old agency with more than 30 professionals leading innovation and communication projects based on science, influencers opinion and consumers behavior for the supplement, food & beverage, ingredient, beauty, and health industries. Eat Well Global, Inc., with dual-headquarters in Brooklyn, NY and Amsterdam, is a nutrition communications company that ignites change in consumer behavior through 360-degree insights analysis and multiplatform stakeholder engagement. Founded in 2012, Eat Well Global is led by Julie Meyer, RDN and Erin Kappelhof, MPH, MS, RDN.

The Alliance teams are excited to build a worldwide network that harnesses the power of health and nutrition communications. “While the global reach provides an integrated approach, our closely-aligned local members ensure a genuine connection, addressing challenges and opportunities to create impactful solutions for today’s needs,” said Meyer.

GA4HNC will operate initially in four countries: United States, Brazil, the Netherlands and Argentina, with eyes to Mexico, India and Asia in 2017.

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