Healthcare Professional Engagement Guide

Free Download

The Four Things We’re Telling Our Clients Right Now

The recent White House Conference on Hunger, Nutrition and Health has enlivened conversations around how companies like yours have a part to play in improving health and nutrition across communities. Now is the moment to commit to health and nutrition part of your company strategy… but how?

In our experience, an impactful and credible way to amplify your health and nutrition commitments is through health professional engagement. Health professionals (HCPs), representing a multitude of specialties, disciplines,and work settings, are in a distinct position to translate the science around complicated topics for their consumer patient populations. And based on recent global research, consumers are looking to credible and trustworthy health professionals for this information.

However, reaching this key audience is nuanced, and often requires unique tactics that differ from consumer campaigns. So we’ve put together a shortlist of HCP engagement recommendations based on insights from our survey with HCPs across the US and UK, plus our years of experience in the business.

Download our Health Professional Engagement Guide to enhance or kick start your HCP engagement today!

Download the free guide

by sn3wm@n

GLP-1 Consumer Insights: Shaping the Next Generation of Food & Beverage

Join our upcoming webinar!

Free Download

November 21st, 10 am ET

Register Now

The rising use of GLP-1 agonist medications leaves the food industry with a complex challenge: meeting the needs of consumers navigating unique and rapid health changes. In this webinar, we’ll explore the ways GLP-1 drugs influence consumers’ health priorities, nutrient needs, and ultimately purchasing patterns. Backed by proprietary research on GLP-1 users and the healthcare providers that support them, you’ll gain a deeper understanding of the shifts happening in the market and the actions needed to position your brand for success.

Who Should Attend:
Product developers, R&D teams, marketers, and professionals in the food, retail, and foodservice industries to deliver innovative, health-focused products that resonate with today’s health-conscious and weight-management-focused consumers.

Speakers:

Headshot of Monica Amburn

Monica Amburn, MS, RDN

Vice President of Commercial Growth at Eat Well Global

Geoffrey Russo headshot

Geoffrey Russo, MA

Insights and Impact Director at Eat Well Global

Sue Cloran, MBA, RD(SA)

Senior Vice President at Eat Well Global

Register now to be at the forefront of the GLP-1 revolution.

by sn3wm@n

The Consumer Voice

Free Download

This 55-page report includes insights from 8,000 consumers across 13 countries, shedding light on what matters most related to food, nutrition, trust and influence.
The report includes the following:

  • The top nutrition-related health topics consumers are interested in and the people and resources they turn to for information on those topics
  • The types of healthcare professionals that consumers view as most credible, accessible, and impactful
  • The attributes that impact food choices, including nutrient and ingredient priorities and perceived health and environmental impacts

We recognize that organizations need to know where to invest their time and resources for the greatest impact. Understanding the food and nutrition topics that are most important to consumers and where they go for information on those topics can help increase ROI and accelerate health and wellness strategies.

Download the free report

by sn3wm@n