Impact
We define impact through our vision: A thriving food and health ecosystem that nourishes and provides for all. The way we see it, increased demand for healthier foods and beverages that support health, well-being and a sustainable food system is good for everyone — for individuals, businesses and society as a whole. Impact also shows up in how we do business, structure our company, and interact with our communities through the policies and procedures we put into place. And although impact can take on many meanings, one thing is certain: there is always more to be done.
Our Mission
To unlock business potential and positive impact in food and health
Our Vision
A thriving food and health ecosystem that nourishes and provides for all.
Impact Ambitions
To align our impact ambitions with a larger shared purpose, we looked to the Sustainable Development Goals (SGDs), a set of 17 interconnected global goals developed by the UN Foundation.
Eat Well Global’s impact supports SDG 2 (Zero Hunger), SDG 3 (Good Health and Well-being), SDG 10 (Reduced Inequalities) and SDG 12 (ensure sustainable production and consumption).
From these four SDGs, we’ve identified three overarching impact ambitions, from which we set annual company targets.
2023 Impact Report
The 2023 impact report, Nourishing Our Impact, highlights progress made on our 2022 impact commitments and details initiatives we have planned for the coming year. In 2023, we made strides across several areas, including:
- Donating more than 1% of our 2023 revenue to global charitable organizations
- Implementing proactive measures related to learning opportunities and career development for our team
- Innovating within our Insights service area
- Sourcing 44% of our total operating expenses from vendors with impact
- Successfully establishing a Flexible Annual Leave Program
- Undergoing a brand narrative refresh to refine the way we talk about who we are and what we do
- Upskilling our team on ethical practices for health professional engagement
2022 Impact Report
Our 2022 impact report showcases progress on our 2021 impact commitments and outlines upcoming initiatives and commitments for the year ahead. Some areas where we drove impact in 2022 include the following:
- Crystallized our three impact ambitions, which ladder up to and support the United Nations Sustainable Development Goals
- Developed a strategic plan for our 2022-2023 Justice, Equity, Diversity and Inclusivity (JEDI) efforts
- Donated more than 1% of our 2022 revenue to global charitable organizations
- Gathered an informed perspective of well-being-focused development opportunities and action items for 2023 and beyond
- Made substantial progress on our impact measurement capabilities and metrics
- Sourced 58% of our total operating expenses from vendors with impact
- Successfully received our B Corp recertification with an improved score
This annual report serves as a record of Eat Well Global’s growth and evolution across our impact commitments, holding us accountable and inspiring our team to consistently enhance and broaden our impact.
2021 Impact Report
Our 2021 impact reports on our progress against our 2020 commitments from 2020, and outlines some additional initiatives and future commitments. Some of the areas where we amplified our impact in 2021 include the following:
- Began working towards defining and articulating our impact strategy
- Awarded our team 40 paid hours per year to do volunteer work
- Empowered 18 change agent clients to drive nutrition and wellbeing forward
- Made our first workforce nutrition commitment
- Grew Eat Well Connect to 1000 members in 70 countries
- Sourced 58% of our operational expenses from impact vendors
As we evolve and grow in the years ahead, this annual report will serve to document our progress and hold us accountable – pushing us to continuously improve and expand our impact.
2020 Impact Report
Our first annual impact report outlines our past impact initiatives and future commitments. In 2020, we amplified our impact through the following actions:
- Dedicated New Resources
- Codified Our Intentions
- Became More Vocal About Impact
- Began an Earnest Journey Toward Greater Social Justice, Equity, Diversity and Inclusion
- Substantially Increased our Charitable Contributions
- Intentionally Focused on Vendors with Impact
As we continue to learn and grow in the years ahead, this yearly report will serve to document our progress and hold us accountable – pushing us to consistently improve ourselves and expand our impact.
Theory of Change
We believe eating well means filling people’s plates and cups with nutrient-rich foods and beverages that support health, well-being and a sustainable food system. From farm to factory to fork, a sustainable food system nourishes the well-being of people and the planet now and for future generations. Eating well needs resilient, diverse, inclusive, accessible and responsible food systems – and businesses committed to building them.
This is our Theory of Change for unlocking business potential and positive impact in food and health.
Over a decade of experience in food, health, well-being and sustainable nutrition topics, as well as health-focused marketing
A global team made up of nutrition and communication experts in the US and Europe, plus expert consultants in 35 countries
Our impact-first mentality articulated in our mission, vision, impact ambitions, values and B Corp and WBENC certifications
Gather key insights and evidence
Develop strategies and guidelines
Create and disseminate content
Facilitate partnerships
Build effective tools, platforms and networks
Virtual Health Care Professional (HCP) Community
Workforce Nutrition Tools
HCP Engagement Programs
Nutrition Corporate Strategies
Well-being Corporate Strategies
Thought Leadership Opportunities
Strategic Planning Processes
Conferences & Events
Influencer Partnerships
Landscape Assessments
Nutrition & Well-being Guidelines
Nutrition Communication Playbooks
Clients are empowered with insights and solutions that drive good nutrition business. They use them for:
Marketing Plans
Company Goals
New Product Development
Portfolio Optimization
Education
Investor Reporting
Over time and with the collaboration of partners, we aim to increase demand for and intake of nutritious, delicious, accessible food and beverages by populations worldwide.
Food and Beverage Manufacturers
Pharmaceutical Companies
Commodity Organizations
Retailers
Agri-business Companies
Healthcare Professionals
Non-profits
Foodservice Companies
Start-ups/Early Stage Companies
Trade Associations
Investors
Academics and Thought Leaders
Our Values
As a values-driven company, we strive to abide by four core principles: quality, thoughtfulness, leadership and integrity, and fundamentally apply these to ourselves as individuals. It’s only when we each take care of ourselves first and foremost that we can fully support our teammates, and only a highly functioning team can perform at the level of quality and professionalism we provide for our clients. Our clients are then better able to meet their goals, which then ultimately leads to the impact we seek to drive at Eat Well Global.
Quality:
Pursuing excellence and the highest standards possible
Leadership:
Providing vision and empowerment to reach a goal
Thoughtfulness:
Being attentive, considering and anticipating one’s needs
Integrity:
Demonstrating the highest ethical principles, on big topics and small
Certified B Corporation
Proud to be a B!
As a growing company, we aimed to structure Eat Well Global as a different kind of business – one that measures success not only through profits, but also through the impact on our team, our clients and the world around us. That’s why pursuing B Corp status made perfect sense to us. Since becoming certified in 2018, the B Corp Certification process has provided flexible guidance to help us continuously improve our policies and procedures.The B Corp community also aligns with our values around anti-racism, social activism and the support of women in business and entrepreneurship around the globe. Now more than ever, we have the opportunity and obligation to do more to redefine success in business. B Corp Certification helps us do just that.
What is a Certified B Corp?
Certified B Corporations are for-profit companies that use the power of business to build a more inclusive and sustainable economy. B Corps meet the highest verified standards of social and environmental performance, transparency and accountability. As a Certified B Corporation, Eat Well Global has joined the ranks of thousands of companies around the globe that have committed to prioritizing the social and environmental impact of their businesses in addition to profit, united by one goal: using business as a force for good.
To become a Certified B Corporation, a company must complete the B Lab Impact Assessment and achieve a minimum score. The certification process evaluates company performance in five categories: governance, workers, customers, community and the environment. For more information about Certified B Corporations, please visit https://bcorporation.net/.
Certified Women-Owned Business
Eat Well Global is proud to be a Certified Women Owned Business through the Women’s Business Enterprise National Council (WBENC), the largest certifier of women-owned businesses in the U.S. and a leading advocate for women business owners and entrepreneurs. As a company owned and run by entrepreneurial women, we are passionate about empowering female leaders and promoting and collaborating other women entrepreneurs around the world to play our part in fostering an equitable global workforce.
What is a Certified Women Owned Business?
To become a Certified Women Owned Business through WBENC, a company must be at least 51% owned, operated and controlled by a woman or women, and it is preferred that one or more of the women be in control of both management and daily operations. The benefits of WBENC certification include access to mentoring, education and capacity development as well as access to a community of support which helps with business promotion and women advocacy. The Women Owned initiative helps certified businesses market and display membership to encourage investment into women owned enterprises around the globe.
For more information about Certified Women Owned Businesses, please visit https://www.wbenc.org/.
