The Consumer Voice

This 55-page report includes insights from 8,000 consumers across 13 countries, shedding light on what matters most related to food, nutrition, trust and influence.The report includes the following:

• The top nutrition-related health topics consumers are interested in and the people and resources they turn to for information on those topics
• The types of healthcare professionals that consumers view as most credible, accessible, and impactful
• The attributes that impact food choices, including nutrient and ingredient priorities and perceived health and environmental impacts

We recognize that organizations need to know where to invest their time and resources for the greatest impact. Understanding the food and nutrition topics that are most important to consumers and where they go for information on those topics can help increase ROI and accelerate health and wellness strategies.