With an apparent rise in distrust of science and facts coupled with an increase in social media marketing, there has been a shift in consumer beliefs. Today, consumers and influencers want to be involved in the conversation and they demand transparency. Food Navigator’s Will Chu interviewed Erin Boyd Kappelhof, Managing Partner at Eat Well Global, on how the food industry & other organizations can develop a trusted voice to reach their customers.
Access the complete interview here!
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