In times where consumer demand for transparency and authenticity intersect with fast pace influencer marketing, reaching consumers through trusted sources is key to successful communication.
In an article by Will Chu, Erin Boyd Kappelhof, Managing Partner of Eat Well Global, gave Food Navigator a sneak peak of what she will be discussing in depth in her next presentation: “Spheres of Influence: Reaching consumers through the voices they trust”, taking place at Food Vision London in London from March 1-3, 2017. Erin shared a few insights on health influencers and the “eroded” trust in many established authorities, while exploring benefits and challenges around tailored global strategies.
Interested in learning more? Check out the complete article here
, and stay tuned for the event recap!